The packaging industry is one of the most dynamic and innovative industries in the world. Since almost every product needs an appropriate packaging to protect it from external dangers and maintain its freshness for a longer period, the demand for different kinds of packaging solutions is continuously increasing. This article will introduce you to the main trends in beverage packaging that are currently shaping its future. An informed decision about your company’s new branding strategy or rebranding activities can be made once you have read this article. Let’s dive in..
Smart Bottles with Electronic Trackers
The future of beverage packaging will include sensors and trackers that can monitor the entire journey of a product from production to consumption. Smart bottles will track the journey of the product, helping companies guarantee the freshness of their drinks, while also reducing wastage. The main benefits of smart bottles include the ability to track the journey of a product from production to consumption, as well as the ability to remotely control temperature, tracking spoilage, and monitoring product freshness through sensors.
Cloud-Based Tracking Systems
The beverage industry is also moving towards cloud-based software for its track and trace systems. In such a system, all participating parties can view the status of the product in real time. This will allow the buyers to follow the products from their source to the retail store through a mobile app. This will help reduce frauds, such as fake products, the sale of expired goods or incorrect labelling on a wide scale.
Organics and Natural Foods
Another trend that is growing in the beverage packaging industry is the shift towards organic and natural foods. Consumers are growing more conscious of the quality of the ingredients they consume, and they want to know exactly what they are eating. Hence, they are also demanding better packaging solutions. This is why natural and organic products are becoming more popular nowadays.
Reusable Bottles With Built-In Filters
Another trend that will take over packaging in the near future is the shift towards reusable bottles with built-in filters. Reusable water bottles are already a common sight, but with the introduction of new technologies, the bottles will become more efficient. One example is the Bottllo bottle with a built-in micro filter that is capable of removing 99.99% of bacteria and other contaminants from water. Another product in the same category is the FRESH bottle, which promises to keep water “fresh” for 30 days.
Beverage packaging is a highly dynamic industry that is always in search of new trends and innovative solutions. These trends are expected to impact packaging on a large scale in the next few years. Consumers will also benefit from these trends through better-quality products, reduced spoilage and longer storage periods. However, many of these trends are still in their early stages of development, and it’s hard to predict the rate of their adoption. But one thing is for sure: the future of beverage packaging looks bright!